An internet prankster is pushing for a certain word, waffles, to be associated with John Kerry's web site. If enough people link this word to the site then it will rise in the ranks of the search engines. When people search on the term waffles Kerry's site will show up on the first results page maybe even in the top ten or number one. This is what happened last year with the whitehouse biography of president Bush when miserable failure was associated with it and then, in his defense, it was associated with great president by his supporters. A recent article in USA Today discusses this "political chicanery" about which Google's technology director, Craig Silverstein, states that the company's outlook is that there is no need to take any action since search results from such pranks are appropriate ones. Another point is that not many people actually search those terms. Interesting how some people choose to spend their time.